Tia Adeola started her self-titled clothing line in her dorm room in 2016. Rapidly gaining traction, her clothing has been worn and loved by Gigi Hadid, Sza, Dua lipa, and more. She solidified the brand's position in the luxury fashion space after her first official runway show at NYFW in 2020. The show became one of the breakout shows of the week garnering press from Vogue, Elle, CNN and many more.

In November of 2023 Tia took the runway to her country Nigeria where she showcased her Resort 23 collection. In the fall of 2020, Tia produced her first fashion film, titled "Black is Beautiful," which was nominated in five categories at the 2021 International Fashion Film Awards. Tia has recently been named one of Bloomberg's "Ones to Watch" and was featured on the Forbes 30 under 30 list as she continues to redefine the future of fashion.